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Lessons along the road: 5 career pointers for new graduates
I recently had the honour of speaking at Seneca College‘s “Make it Happen” event for about 400 of their marketing students. I was asked to talk for a few minutes about my own career path and...
View ArticleThe Fear, Self-Doubt and Infinite Rewards of Paternity Leave
This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after...
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(Social Media) Strategy: Lessons from the Trenches
I’m fortunate to have benefited from a number of strong mentors and leaders who have supported me or taken a chance on me throughout my career (thanks to Melissa Thomson, Howard Jones, Terry Fallis,...
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Paternity Leave in a Pandemic
Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the...
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(Nearly) 10 Reflections and Lessons from 2020
Photo by Anthony Tori I’m not usually one for new year’s resolutions but after the last year and amidst the turkey coma, tobogganing and frantically catching up on The Mandalorian over the holidays, I...
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The risk of building your social media house on someone else’s land
I was going to start this post with some joke about 2021 being a long year… but I’m tired. Last week was a draining week on many, many fronts. From the ongoing worsening of the COVID situation anywhere...
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Digital is facing a Trust Crisis
Photo by Ravi Sharma on Unsplash Over the last year we’ve seen a series of events fundamentally shake and undermine peoples’ confidence in a variety of facets of our society. The global pandemic has...
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A Privacy-First Digital Marketing Landscape
TikTok. CCPA. DCIA. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. This wound is mostly...
View ArticleThe Power of Prebunking: Managing Disinformation in the Social Media Age
In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations. As I’ve done so, I’ve found teams grappling with an...
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Top ten non-fiction book recommendations from 2022
I’ve been an avid reader for years. Each year I set myself a target for how many books I want to read and last year was one of my most prolific as I finished 52 books across the 52 weeks of the year....
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